{"id":400,"date":"2015-02-23T20:06:24","date_gmt":"2015-02-24T01:06:24","guid":{"rendered":"http:\/\/areswang.com\/blog\/?p=400"},"modified":"2015-02-23T23:19:52","modified_gmt":"2015-02-24T04:19:52","slug":"tipping-point%e8%af%bb%e4%b9%a6%e7%ac%94%e8%ae%b0","status":"publish","type":"post","link":"https:\/\/areswang.com\/blog\/startup\/tipping-point%e8%af%bb%e4%b9%a6%e7%ac%94%e8%ae%b0\/","title":{"rendered":"Tipping Point\u8bfb\u4e66\u7b14\u8bb0"},"content":{"rendered":"

\u4e4b\u524d\u672c\u6765\u90fd\u5199\u5b8c\u4e86\uff0c\u7ed3\u679c\u5728\u53d1\u5e03\u7684\u65f6\u5019\u5374\u4e0d\u77e5\u9053\u4e3a\u4ec0\u4e48\u4ec0\u4e48\u90fd\u6ca1\u6709\u4e86\uff0c\u771f\u662fsigh\u554a\u2026\u2026<\/p>\n

\u6211\u8fd9\u4e2a\u4eba\u603b\u662f\u8fd9\u6837\uff0c\u559c\u65b0\u538c\u65e7\uff0cThe Hard Thing About Hard Thing\u521a\u5199\u4e86\u4e00\u534a\uff0c\u7136\u540e\u5c31\u8dd1\u6765\u5148\u628aThe Tipping Point\u7684\u5199\u4e86\u3002<\/p>\n

Anyways, \u4ee5\u4e0b\u662f\u7b14\u8bb0\u3002\u7531\u4e8e\u8fd9\u6b21\u8bfb\u7684\u662f\u7eb8\u8d28\u4e66\uff0c\u6240\u4ee5\u6bcf\u4e00\u4e2a\u90fd\u6709\u76f8\u5e94\u7684\u9875\u7801\u548c\u7ae0\u8282\uff0c\u5177\u4f53\u8bf7\u53c2\u7167\u7f8e\u56fd\u7248\u7684The Tipping Point\u5373\u53ef\u3002<\/p>\n

    \n
  1. The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. (P. 33, Ch. 2) \u8fd9\u4e2a\u611f\u89c9\u5c31\u5f88\u60f3\u4eba\u4ee5\u7c7b\u805a\uff0c\u7269\u4ee5\u7fa4\u5206\uff0c\u4e00\u4e2a\u597d\u7684\u4ea7\u54c1\u5e94\u8be5\u662f\u6709\u4e00\u4e2a\u975e\u5e38\u660e\u786e\u7684\u53d7\u4f17\u7fa4\uff0c\u4e00\u4e2a\u975e\u5e38\u660e\u786e\u7684\u5708\u5b50\u3002<\/p>\n<\/li>\n
  2. \n

    Six degree of separation<\/strong> doesn’t mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few. (P. 36-37, Ch 2) \u8fd9\u91cc\u540e\u9762\u4f5c\u8005\u5f88\u7ec6\u81f4\u7684\u8bb2\u4e86\u4e09\u79cd\u4e0d\u540c\u7684\u4eba\u7684\u5206\u7c7b\uff0c\u901a\u8fc7\u8fd9\u4e09\u79cd\u4eba\u6765\u8ba9\u4ea7\u54c1\u8fbe\u5230tipping point\u3002\u8fd9\u91cc\u975e\u5e38\u50cf\u4e00\u4e2a\u4e92\u8054\u7f51\u8282\u70b9\uff0c\u4e5f\u975e\u5e38\u60f3\u7f8e\u56fd\u7684\u822a\u7a7a\u516c\u53f8\u7684\u822a\u7ebf\u7684\u611f\u89c9\uff0c\u603b\u662f\u6709\u90a3\u4e48\u51e0\u4e2a\u5927\u57ce\u5e02\u4f5c\u4e3acentral cities\u7136\u540e\u6240\u6709\u7684\u822a\u7ebf\u90fd\u5230\u8fd9\u4e2a\u5927\u57ce\u5e02\uff0c\u7136\u540e\u518d\u5206\u522b\u5230\u4e0b\u4e00\u4e2a\u4e8c\u7ea7\uff0c\u4e09\u7ea7\u57ce\u5e02\u53bb\u3002<\/p>\n<\/li>\n

  3. \n

    When it comes to finding out about new jobs, – or for that matter, new information, or new ideas – “weak ties” are always more important than strong ties. Your friend, after all, occupy the same world that you do. (P. 54, Ch. 2.4) \u8bb0\u5f97\u66fe\u7ecf\u542c\u5230\u7684\u4e00\u4e2a\u5c31\u662f\uff0c\u4e00\u822c\u5e2e\u4f60\u89e3\u51b3\u95ee\u9898\u7684\u90fd\u662f\u4e0d\u592a\u719f\u7684\u670b\u53cb\uff0c\u6216\u8005\u5c31\u662f\u8fd9\u4e2a\u9053\u7406\u5427\u3002<\/p>\n<\/li>\n

  4. \n

    Motor mimicry<\/strong>: we imitate each other’s emotions as a way of expressing support and caring and, even more basically, as a way of communicating with each other. (P. 84, Ch 2.11) \u611f\u89c9\u662f\u4f1a\u901a\u8fc7\u8fd9\u79cd\u7ec6\u5c0f\u7684\u6a21\u4eff\u673a\u5236\u4f20\u67d3\u7684\u3002<\/p>\n<\/li>\n

  5. \n

    Reaching the consumer with the message is not the hard part of direct marketing. What’s difficult is getting consumer to stop, read the advertisement, remember it and the act on it. (P. 93, Ch 3.1) \u8bb0\u5f97\u4e4b\u524d\u770b\u8fc7\u5e7f\u544a\u5927\u5e08David Ogilvy\u90a3\u672c\u300a\u5e7f\u544a\u4eba\u7684\u81ea\u767d\u300b\u5c31\u5728\u8bb2\u5982\u4f55\u7528\u5e7f\u544a\u53bb\u6293\u4f4f\u5ba2\u6237\u3002<\/p>\n<\/li>\n

  6. \n

    Two seemingly counterintuitive aspects of persuasion: 1. In some UNCONSCIOUS<\/strong> way, like Peter Jennings on ABC example; 2. CHARISMATIC PEOPLE<\/strong> – infect others with emotion. The implications of those two go to the heart of the Law of the Few, because they suggest that what we think of as inner state – preference and emotions – are actually powerfully and imperceptibly influenced by seemingly inconsequential personal influences<\/span>. (P. 151 – 152, Ch. 4.4) \u8fd9\u91cc\u7b97\u662f\u4e00\u4e2a\u627f\u4e0a\u542f\u4e0b\u7684\u90e8\u5206\uff0c\u5bf9\u4e8e\u4e4b\u524d\u8bb2\u7684\u4e00\u4e2a\u77e5\u8bc6\u70b9\u7684\u603b\u7ed3\u3002<\/p>\n<\/li>\n

  7. \n

    There are certain times and places and conditions when much of that can be swept away, that there are instances where you can take normal people from good schools and happy families and good neighborhoods and powerfully affect their behavior merely by changing the immediate details of their situations. (P. 155, Ch. 4.4) \u5f3a\u8c03\u4e86\u73af\u5883\u5bf9\u4e00\u4e2a\u4eba\u7684\u5f71\u54cd\uff0c\u4ee5\u81f3\u4e8eSituations\u662f\u4f5c\u4e3acontext\u6548\u5e94\u975e\u5e38\u91cd\u8981\u7684\u4e00\u73af\u3002<\/p>\n<\/li>\n

  8. \n

    All of us, when it comes to personality naturally think in terms of absolutes: that a person is a certain way or is not a certain way. \uff08P. 158, Ch 4.4) \u4e8c\u5206\u6cd5\u7684\u9519\u8bef\uff0c\u7136\u540e\u4f5c\u8005\u63a5\u7740\u6307\u51fa\uff1aThe mistake we make in thinking of character as something unified and all-compassing is very similar to a kind of blind spot in the way we process information. Psychologists call this tendency the Fundamental Attribution Error (FAE),\u00a0<\/b>which is a fancy way of saying that when it comes to interpreting other people’s behavior, human beings invariably make the mistake of overestimating the importance of fundamental character traits and underestimating the importance of the situation and context. (P. 160, Ch 4.4)\u3002\u4f5c\u8005\u5728\u8fd9\u91cc\u7528\u4e86\u5fc3\u7406\u5b66\u7684\u4e13\u4e1a\u540d\u8bcd\u6765\u89e3\u91ca\u4e86\u4eba\u4eec\u5bf9\u4e8ebehavior context\u7684\u5ffd\u89c6\u3002<\/p>\n<\/li>\n

  9. \n

    When people are asked to consider evidence or make decisions in a group, they come to very different conclusions than when they are asked the same questions by themselves. (P.171, Ch 5.1) \u4f5c\u8005\u8fd9\u91cc\u7528\u4e86\u4ece\u4f17\u6548\u5e94<\/strong>\u6765\u7ec6\u5316\u4e86\u4e3a\u4ec0\u4e48Context\u5f88\u91cd\u8981\uff0c\u4f1a\u5f71\u54cd\u4eba\u505a\u51b3\u7b56\u548c\u8003\u8651\u95ee\u9898\u3002<\/p>\n<\/li>\n

  10. \n

    Channel capacity:\u00a0<\/strong>the amount of space in our brain for certain kinds of information. (P. 175, Ch 5.2) \u7136\u540e\u4f5c\u8005\u5728\u540e\u9762\u7ec6\u5316\u4e86\u8bf4social channel capacity<\/strong>\uff0c\u901a\u8fc7\u5bf9\u4e8e\u5404\u79cd\u52a8\u7269\u7684\u89c2\u5bdf\uff0c\u6765\u5f15\u51fa\u4e86\u4e00\u4e2a\u53eb\u505aRule of 150,\u00a0<\/strong>\u5177\u4f53\u662f\u5728\u8bb2the size of a group is another one of those subtle contextual factors that can make big differences. (P. 182, Ch 5.3) \u5728\u5c0f\u56e2\u4f53\u91cc\u9762\uff0c\u4e00\u822cpower of context\u66f4\u80fd\u53d1\u6325\u4f5c\u7528\uff0c\u8fd9\u4e2asize\u8bbe\u5b9a\u5728\u4e86150\uff0c \u8fd9\u4e2a\u6570\u5b57\u662f\u6839\u636e\u5f88\u591a\u5b9e\u9a8c\u7684\u51fa\u6765\u7684\uff0c\u4f5c\u8005\u5728\u8fd9\u4e00\u7ae0\u8282\u8fdb\u884c\u4e86\u975e\u5e38\u8be6\u7ec6\u7684\u89e3\u91ca\u3002<\/p>\n<\/li>\n

  11. \n

    When people know each other well, they create an implicit joint memory system –\u00a0a trans-active memory system\u00a0<\/strong>– which is based on an understanding about who is best suited to remember what kinds of things. (P. 188, Ch 5.3) \u8fd9\u91cc\u4f5c\u8005\u518d\u4e00\u6b21\u7ec6\u5316\u4e86\u4e00\u4e2a\u5173\u4e8ethe power of context\u7684\u539f\u56e0\uff0c\u7136\u540e\u4f5c\u8005\u5728\u6700\u540e\u7528\u4f8b\u5b50\u603b\u7ed3\u5230\uff1aThat’s the advantage of adhering to the Rule of 150\uff1a you can exploit the bonds of memory and peer pressure. (P. 191, Ch 5.3)<\/p>\n<\/li>\n<\/ol>\n

    \u540e\u9762\u4f5c\u8005\u4e3e\u4e862\u4e2aCase Studies\u5177\u4f53\u7528\u4e8b\u4f8b\u8bb2\u4e86Tipping Points\uff0c\u7136\u540e\u603b\u7684\u603b\u7ed3\u4e86\u524d\u9762\u7684\u8981\u70b9\uff0c\u6211\u5c31\u4e0d\u8d58\u8ff0\u4e86\u3002<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    \u4e4b\u524d\u672c\u6765\u90fd\u5199\u5b8c\u4e86\uff0c\u7ed3\u679c\u5728\u53d1\u5e03\u7684\u65f6\u5019\u5374\u4e0d\u77e5\u9053\u4e3a\u4ec0\u4e48\u4ec0\u4e48\u90fd\u6ca1\u6709\u4e86\uff0c\u771f\u662fsigh\u554a\u2026\u2026 \u6211\u8fd9\u4e2a\u4eba\u603b\u662f\u8fd9\u6837\uff0c\u559c\u65b0\u538c\u65e7\uff0cThe Hard Thing About Hard Thing\u521a\u5199\u4e86\u4e00\u534a\uff0c\u7136\u540e\u5c31\u8dd1\u6765\u5148\u628aThe Tipping Point\u7684\u5199\u4e86\u3002 Anyways, \u4ee5\u4e0b\u662f\u7b14\u8bb0\u3002\u7531\u4e8e\u8fd9\u6b21\u8bfb\u7684\u662f\u7eb8\u8d28\u4e66\uff0c\u6240\u4ee5\u6bcf\u4e00\u4e2a\u90fd\u6709\u76f8\u5e94\u7684\u9875\u7801\u548c\u7ae0\u8282\uff0c\u5177\u4f53\u8bf7\u53c2\u7167\u7f8e\u56fd\u7248\u7684The Tipping Point\u5373\u53ef\u3002 The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. (P. 33, Ch. 2) \u8fd9\u4e2a\u611f\u89c9\u5c31\u5f88\u60f3\u4eba\u4ee5\u7c7b\u805a\uff0c\u7269\u4ee5\u7fa4\u5206\uff0c\u4e00\u4e2a\u597d\u7684\u4ea7\u54c1\u5e94\u8be5\u662f\u6709\u4e00\u4e2a\u975e\u5e38\u660e\u786e\u7684\u53d7\u4f17\u7fa4\uff0c\u4e00\u4e2a\u975e\u5e38\u660e\u786e\u7684\u5708\u5b50\u3002 Six degree of separation doesn’t mean that everyone is linked to everyone […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-400","post","type-post","status-publish","format-standard","hentry","category-startup"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5pogL-6s","_links":{"self":[{"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/posts\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":13,"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/posts\/400\/revisions\/414"}],"wp:attachment":[{"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/areswang.com\/blog\/wp-json\/wp\/v2\/tags?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}